Audience Insights For Successful Strategic Planning

Penny Fausta is a new independent pharmacy in West Hillhurst, Calgary that’s taking an innovative approach to improving the quality of life for people in Calgary and West Hillhurst. Dooley Social Change was presented with the challenge: how to successfully marry effective clinical services with brands and products that meet the needs of the community. So, we set out with our creative partners* to solve the challenge. We started with a marketing analysis research review which informed a strategic marketing plan for the local pharmacy. When developing a strategic marketing plan for Penny Fausta, one of the greatest components of our success was an in-depth audience analysis. We started by real

3 Key Elements of our Digital Marketing Process

3 Key Elements of our Digital Marketing Process To be successful in a digital world, it’s essential to consider how your brand will live and behave online. Over the years, we’ve refined our digital marketing strategies by borrowing elements from psychology, visual advertising, and design thinking. Here’s our 3 tools of success for digital marketing campaigns. 1. Start by listening. Our first step is to immerse ourselves into the hearts and minds of customers, and understand how they behave as well as connect with brands online. We call on our marketing research expertise to analyze digital conversations and couple our information gathered with a review of existing analytics data to chart an

Innovating with Virtual Healthcare

Created ‘from scratch’, Wello is Alberta’s first virtual healthcare service that brings urgent and preventative healthcare through video or phone visits with nurse practitioners. The brand was launched in May 2017 in Alberta to busy individuals and families who are on-the-go and often self-diagnose health issues. Our first goal was to build a social media presence online. We devised an integrated social media content marketing strategy and delivered seasonal health information online alongside information about Wello and its key services to. In 2018, a new audience was defined: healthy employees doing amazing things. Meet the modern employee: they want better work/life balance, value fitness

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