Penny Fausta is a new independent pharmacy in West Hillhurst, Calgary that’s taking an innovative approach to improving the quality of life for people in Calgary and West Hillhurst. Dooley Social Change was presented with the challenge: how to successfully marry effective clinical services with brands and products that meet the needs of the community. So, we set out with our creative partners* to solve the challenge. We started with a marketing analysis research review which

3 Key Elements of our Digital Marketing Process To be successful in a digital world, it’s essential to consider how your brand will live and behave online. Over the years, we’ve refined our digital marketing strategies by borrowing elements from psychology, visual advertising, and design thinking. Here’s our 3 tools of success for digital marketing campaigns. 1. Start by listening. Our first step is to immerse ourselves into the hearts and minds of customers, and understand

Created ‘from scratch’, Wello is Alberta’s first virtual healthcare service that brings urgent and preventative healthcare through video or phone visits with nurse practitioners. The brand was launched in May 2017 in Alberta to busy individuals and families who are on-the-go and often self-diagnose health issues. Our first goal was to build a social media presence online. We devised an integrated social media content marketing strategy and delivered seasonal health informatio