Like the game of Jenga, marketing strategy implementation becomes daunting as more time passes. While both starts with the best of intentions and a solid foundation, only certain bricks (tactics) are needed to keep the strategy strong, while a focus on the wrong bricks, can send the whole tower toppling. Workshops are an ideal way to bring together teams to untangle marketing problems together, to decipher which tactics are most important, and inevitably, with the existing resources, which tactics create the longest standing tower. Whether a series of exercises are done in small teams or they are undertaken as a large group – the goal of any marketing workshop is to resolve pressing question
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