Insight-led strategic approaches don’t happen by chance. By asking a lot of questions using in-depth market analysis, end-user surveys, and Persona mapping we can create a personalized, ‘customer’ approach: one that will better meet and reach the needs of our end-users. Context The Calgary & District Foster Parents Association (CFPA) is a not-for-profit association dedicated to providing support for foster and kinship parents in Calgary and surrounding areas. With an ever-increasing number of children entering foster care, the CFPA was experiencing difficulty pinpointing successful efforts to reach, recruit and retain qualified foster parents. Tactics Desktop Research, Surveys, & Per
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