Innovating using citizen-focused design thinking

Vivo is more than a recreation facility based in North-Central Calgary, it is a movement - a cause committed to inspiring Calgarians in Canada of all generations to achieve their optimal health whether they're at home, school, work, in the community or at the facility. Vivo embraces and celebrates diversity, community and the common thread that unites us all - life. Challenging how we think about and use community facilities, Vivo set out to design spaces that have purposeful flow and connection, and are modern, flexible, fluid and engage the outdoors. They approached Dooley Social Change* in the fall of 2018 to assist with their marketing research. The challenge was to get the people who wo

Planning a social media campaign? 4 tips for success

The online experience is ever-evolving. To be successful in the digital world you have to consider how your brand will act online. At Dooley Social Change we’ve refined our digital strategy over the years by learning from psychology, visual advertising, and most recently design thinking. We’re constantly looking to improve, update and refine how the brands we work with look, interact and engage with their end users. So, when asked to present about ways to plan and implement a social media campaign for the Social Marketing Association of North America - a membership organization serving the professional needs of behavior change agents in Canada, the Caribbean, Central America, Mexico, and the

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