Critical Client Insights
Jennifer believes globalization, tech, and digital innovation are reshaping leadership, and that simplicity in messaging is crucial in bringing forward this change. With a Ph.D. in Social Marketing specializing in digital media from the University of Wollongong (Australia) and a certificate in the Circular Economy from Technische Universiteit Delft (Netherlands), she has become a leading voice in successful marketing strategy. Two decades of consulting at the intersection of creativity and science have garnered her a brand portfolio across Australia, Canada, the UK, and the USA in environmental sustainability, technology, education, healthcare, education, and government. Whether creating digital experiences for Alberta's first virtual healthcare service, engaging stakeholders in clean technology for the United Nations Framework Convention on Climate Change, or curated online content for Radicle to address barriers to climate solutions ... best practice makes her tick.
As a self-professed research geek, Jennifer uses critical insights to create impactful and meaningful stories that speak to and engage the end-user. Leading with genuine curiosity, empathy, and like-minded values: her process is rooted in digital innovation and behaviour change theory to help her clients realize their core target audience and design meaningful ways to reach and inspire action.
Jennifer Dooley, Ph.D.
Kathryn Arnold is a social marketing strategist with a borderline obsession for human-centered design. Curiosity and the cat may have a troubled past, but this Kat leads with curiosity and a large imagination. With over seven years of experience in healthcare and community development, she combines her expertise in market research, facilitation, and behavioural theory to create robust strategic plans. Combine this experience with her flair for branding and design, and you get creative outcomes that compel audiences and make a big impact. Kathryn holds a Master of Science specializing in social marketing from the University of Victoria and a certificate in Visual Design from the University of Calgary. She is currently a volunteer committee member of the Social Marketing Association of North America (SMANA), and Principal of Kat Arnold Social Marketing Services.
Kathryn Arnold, MSc.
Research & Strategic Planning Associate
Jocelyn’s speciality is social media management.
She helps brands reach their audience in a meaningful and authentic way by utilizing market research, social listening and audience insights to build a detailed social strategy.
With an eye for detail and a flair for visual design, she assists with content creation, presentation and platform decisions, audience engagement, and ongoing monitoring and quality improvements.
Social Media Specialist
Storytelling with Passion + Purpose
Felicity Kitson is a copywriter with a passion for telling stories for the greater good. For the last five years, she has worked in the fundraising sector, crafting copy to save endangered species, buy hospital equipment for sick kids and bring safe water to disadvantaged communities. She's so grateful to have found this niche where when she can use her writing skills to make a difference. Felicity has also spun words and ideas for a range of other sectors, and for creative agencies, government bodies and corporate clients. She writes with clarity, impact, and authenticity. That's because she's a self-confessed 'word nerd', who won’t rest until she's nailed just the right style and rhythm for a brand, message, and medium.
Whether starting from scratch or revitalizing a brand, Susan always begins projects with one focus — to create a perfect reflection of the power and potential of a clients business. As co-founder of Bizaz Media, Susan challenges herself to create results that command attention in the marketplace and build long-term relationships with each and every audience.