Focus testing and co-creation to inform a healthy living brand experience for Vivo

In 2018, Vivo set out to design spaces that have purposeful flow and connection, and are modern, flexible, fluid and engage the outdoors. The challenge was to get the people who would be using or potentially using, the facility energized, thinking, strategizing, and implementing healthy living ideas in new and innovative ways. Context Vivo is a community hub and innovative active living center committed to inspiring generations to achieve optimal health at home, school, work, in the community and at the facility. While maintaining its focus on healthy living and adding an emphasis on education and innovation, this non-for profit wanted to extend its reach beyond the walls to the broader comm

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