Insight-led strategic approaches don’t happen by chance. By asking a lot of questions using in-depth market analysis, end-user surveys, and Persona mapping we can create a personalized, ‘customer’ approach: one that will better meet and reach the needs of our end-users. Context The Calgary & District Foster Parents Association (CFPA) is a not-for-profit association dedicated to providing support for foster and kinship parents in Calgary and surrounding areas. With an ever

Vivo is more than a recreation facility based in North-Central Calgary, it is a movement - a cause committed to inspiring Calgarians in Canada of all generations to achieve their optimal health whether they're at home, school, work, in the community or at the facility. Vivo embraces and celebrates diversity, community and the common thread that unites us all - life. Challenging how we think about and use community facilities, Vivo set out to design spaces that have purposeful

There’s no doubt about it — we live in a noisy world. With increases in noise pollution and use of personal listening devices, it comes as no surprise that hearing loss is the fastest growing, and one of the most prevalent, chronic conditions facing Canadians of ALL ages. Coupled with a lack of understanding of hearing damage and hearing loss, it is estimated that 1 in 4 Albertans will experience hearing loss, and at an earlier age than ever before. Deaf & Hear Alberta is tak