Insight-led strategic approaches don’t happen by chance. By asking a lot of questions using in-depth market analysis, end-user surveys, and Persona mapping we can create a personalized, ‘customer’ approach: one that will better meet and reach the needs of our end-users. Context The Calgary & District Foster Parents Association (CFPA) is a not-for-profit association dedicated to providing support for foster and kinship parents in Calgary and surrounding areas. With an ever

Strong digital strategies don’t happen in isolation. When working with a new client, we proactively work together to outline goals, objectives, and critical success factors. And, we take strategic planning one step further by tailoring every piece of the strategy to align with the client’s brand, values, target audience, and untapped opportunities. Context Meet Rattlestick: shaving tools and accessories for the untamed man. Each razor and brush is hand-crafted in a Canadian s

The online experience is ever-evolving. To be successful in the digital world you have to consider how your brand will act online. At Dooley Social Change we’ve refined our digital strategy over the years by learning from psychology, visual advertising, and most recently design thinking. We’re constantly looking to improve, update and refine how the brands we work with look, interact and engage with their end users. So, when asked to present about ways to plan and implement a

Digital and innovation go hand-in-hand. But, what does this mean for the future of businesses, their leaders and their teams when it comes to fostering social change in a digital age? Earlier this year I was honoured to be an invited presenter on the process for planning, communicating and measuring digital campaigns for the 2018 Innovation for Leadership Conference in Copenhagen. During my time at the conference, I was fortunate to network and meet with highly qualified chan

3 Key Elements of our Digital Marketing Process To be successful in a digital world, it’s essential to consider how your brand will live and behave online. Over the years, we’ve refined our digital marketing strategies by borrowing elements from psychology, visual advertising, and design thinking. Here’s our 3 tools of success for digital marketing campaigns. 1. Start by listening. Our first step is to immerse ourselves into the hearts and minds of customers, and understand