Insight-led strategic approaches don’t happen by chance. By asking a lot of questions using in-depth market analysis, end-user surveys, and Persona mapping we can create a personalized, ‘customer’ approach: one that will better meet and reach the needs of our end-users.
Context The Calgary & District Foster Parents Association (CFPA) is a not-for-profit association dedicated to providing support for foster and kinship parents in Calgary and surrounding areas. With an ever
Like the game of Jenga, marketing strategy implementation becomes daunting as more time passes. While both starts with the best of intentions and a solid foundation, only certain bricks (tactics) are needed to keep the strategy strong, while a focus on the wrong bricks, can send the whole tower toppling. Workshops are an ideal way to bring together teams to untangle marketing problems together, to decipher which tactics are most important, and inevitably, with the existing re